Internet Marketing

• Banner Advertising
• Blogging
• Database Marketing
• Email Marketing
• Pay Per Click Management
• Press Releases and PR
• Product Marketing
• Search Engine Optimization
• Social Media
• Viral Marketing Strategies
• Website Traffic Analytics and Analysis

Traditional Marketing

• Campaign (development and tracking)
• Direct Mail
• List Procurement
• Newsletters
• Tradeshows

Marketing Services Offered by Darryn Cooke

Services > Marketing Services

 

Marketing Services

Definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

 

Committed to bring you excellence and lasting success, Darryn’s marketing expertise will make sure that you’re online and offline marketing efforts bring you maximum returns.

 

Darryn offers marketing services in several marketing specializations.

 

Customer Relationship Management (CRM)
CRM consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

 

Database Marketing
is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

 

The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketers also tend to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.

 

Guerrilla Marketing

Guerilla Marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, pr stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

 

Internet Marketing

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

 

Search Engine Marketing (SEM)

SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

 

Social Media Marketing

is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.